Media


Power Playtes Program Story on KAWC's Arizona Edition

April 27, 2015


Power Fresh Kids, LLC Article

November 11, 2014

Want a "fun and colorful way to teach and encourage young students about healthy eating"? SN Secret Shoppers found an answer in the Power Play'te program from Power Fresh Kids, LLC. At the core of the program are paper plates that offer children a brightly colored reminder that half of their plate should be filled with fruits and vegetables. Participating schools choose (at least) one day a week as Power Play'te Day. Activities include morning announcements, lesson plans, a video, parent flyers and, of course, the paper plates. "It was a cute nutrition education program," cited one Shopper, pleased that the curriculum is free with purchase of the plates. In particular, she liked stickers that boast "I'm a taster, not a waster!" Another Shopper thinks this is a great tool that will catch the eye of youngsters.

PDF Click here to view full article.

Reprinted with permission by the School Nutrition Association. Copyright 2014." Also, note that any additional use of this PDF for any other external purposes, such as inclusion in presentations or printed sales materials, newsletters, etc., is prohibited without separate permission approval; a fee for such usage will be assessed, depending on the stated intention. Contact snmagazine@schoolnutrition.org for additional permission requests.


Produce for a Better Tomorrow

September 22, 2014

JV Smith Companies is dedicated to providing fresh, nutritious produce to our customers. We are committed to staying one step ahead of the industry by using innovative techniques to ensure the freshest, most nutritious quality product possible.

Our company culture is one of teamwork, compassion, and opportunity. Because of this, our team stands behind our products and services. When working with JV Smith Companies, you are not only getting the freshest, most reliable product, you are also getting a passionate, loyal team that believes in our products and services.


U.S. schools could learn from proactive approach here

September 5, 2013

Schools around the country are dropping out of the federal government's lunch program amid complaints that students weren't eating the lunches.
Read the full article


Students stepping up to the healthy food PLAY'te

September 4, 2013

Thanks to a successful pilot year of the POWer PLAY'te program, children at 19 Yuma elementary schools are increasing their healthy food intake.
Read the full article


Power Play'te program powers up.

June 19, 2013

"You never hear anybody say, 'I'm getting fat on apples,' or 'Why did I eat that fifth apple?'" said Carl Myers, M.D., chief medical officer of Yuma Regional Medical Center, explaining the important of choosing healthy foods.
PDF Read the full article


Food Management: Statement of the Plate

March 22, 2013
Illustrated plate program boosts fresh produce consumption in elementary schools.
PDF Read the full article

Local high school student draws attention

February 14, 2013
Nathan-Reichman YUMA, ARIZONA- When you think of cartoons and high school freshmen boys, you might visualize them watching television or reading a favorite comic book. But, one local boy likes to be on the other end of the pen and has put his creative energy into helping to combat a national epidemic, childhood obesity.

Nathan Reichman is the son of John and Monica Reichman and a student at Cibola High School in Yuma. His passion for illustrations started when he was a young boy and he would spend hours drawing and doodling. Now that doodling is helping kids learn about fruits and vegetables and eating healthy.

PDF Download the Press Release


Paper plate emulates MyPlate at Ariz. schools

September 14, 2012
Read the full article at: http://www.foodservicedirector.com

POWer PLAY'tes Help Yuma School Kids Eat Healthy

September 13, 2012
Read the full article at: http://www.silobreaker.com

Power Play'te introduced in Yuma schools

September 13, 2012
Read the full article at: http://www.thepacker.com

Yuma Steps Up to the Plate - Students Rally for Healthy Habits

September 13, 2012
Read the full article at: http://www.wga.com

POWer PLAY'tes Help Yuma School Kids Eat Healthy

September 12, 2012
Read the full article at: http://www.kswt.com

JVSmith Companies' Healthy Partnership with Limelight Creative Group

Read the full article at: http://www.andnowuknow.com

Project wants to make eating healthy fun

September 12, 2012
Read the full article at:
http://technews.tmcnet.com

Project wants to make eating healthy fun

September 12, 2012
Read the full article at: http://www.yumasun.com

Yuma school nutrition programs are ahead of the times

YUMA, ARIZONA- Yuma has long been known as the vegetable capital of the world. Thousands of acres of leafy greens and assorted vegetables have been growing and sustaining this community for years. Jane Johnson, School Nutrition Director of Crane Elementary District reflects on her experiences with Yuma school food service, "I think we were ahead of the times by establishing a fruit and veggie bar back in the early '90's. Who knew back then that there would be a mandate for fruits and vegetables?"

PDF Download the Press Release


Who said eating isn't fun!?

September 7, 2012
YUMA, ARIZONA- Yuma has long been known as the vegetable capital of the world. With the nation's health epidemic in the daily news, it is becoming more evident that if consumers would eat more of what Yuma is growing, child obesity and alarming health statistics could change for the better.

PDF Download the Press Release


Kids and produce- senses and experiences

The proof is in the carrots

Zata Vickers, PhD with the University of Minnesota, conducted an experiment involving measuring senses and experiences to answer the question as to "why do we like fruits and vegetables." She provided a presentation at the Produce Marketing Association's annual food service convention.

PDF Download the Press Release


Growing a healthier community

JV Smith Companies takes growing to a new level

The POWer PLAY'te program in Yuma schools is not only growing a new incentive for Yuma kids to eat healthier, it is giving local grower Vic Smith an opportunity to improve our community. For those that know Vic Smith, this comes as no surprise.

PDF Download the Press Release

POWer PLAY'te Story


POWer PLAY'te Commercial


POWer PLAY'te Press Conference